Visit Sony x World Athletics website for more information 
The World Athletics Championships Tokyo 25, for which Sony is an official partner, will be held at the Japan National Stadium in Tokyo from September 13 to 21, 2025. To celebrate this global event, a special showcase will be held at Sony Store Ginza. Experience firsthand Sony’s cutting-edge technologies and products that capture the dynamic energy of track and field.
A digital photo exhibition that delivers the emotion of the Tokyo 2025 World Athletics Championships at "world-record speed". View the exhibition at the Touch and Try corner. In addition to the Tokyo 2025 World Athletics Championships, you can also view photographs taken at selected past championships. (Supervised by sports photographer Bob Martin)
September 5 (Fri) – September 21 (Sun), 2025
An immersive digital installation that delivers the emotion of the Tokyo 2025 World Athletics Championships at "world-record speed." Experience the excitement of the National Stadium here in Ginza ahead of everyone else.
Step inside a 2.4-meter cubic space where you can immerse yourself in the emotional power of movies, music, and games—brought to life through Sony’s latest electronics technologies.
This time, you can enjoy a motion tracking experience that applies the technology developed using Hawk-Eye's officiating technology.
![[Japan National Stadium] Fan Zone](/store/retail/event/worldathletics2025/images/event04.jpg)
September 13 (Sat) – September 21 (Sun), 2025
A booth will be set up in front of Gate B of the stadium where you can experience the Alpha series and the latest E-mount lenses. Stop by and try out our equipment through a live shooting experience!
![[Sony Store Ginza / Japan National Stadium Fan Zone] Giveaway Campaign](/store/retail/event/worldathletics2025/images/event05.jpg)
Sony Store Ginza:
September 5 (Fri) – September 22 (Mon), 2025
Japan National Stadium Fan Zone:
September 13 (Sat) – September 21 (Sun), 2025
Those who attend the event at Sony Store Ginza or the Japan National Stadium Fan Zone will receive original merchandise.
・Gift items vary by location. Please check details at each venue. ・Each gift is limited to one per person. ・Gifts are available in limited quantities and will be distributed on a first-come, first-served basis.
GINZA PLACE 4F, 5F, 6F
5-8-1 Ginza, Chuo-ku, Tokyo
Hours 11:00 am to 7:00 pm
